What are the main use cases of multimodal generative AI in enterprises?
Multimodal generative AI is used in enterprises to produce and automate content combining text, images, audio, video and code. Key use cases include personalized marketing content creation, product visual and prototype generation, software development assistance, complex document summarization and interactive training material production. It is also used in creative industries, design, industrial simulation and customer service through multimodal agents. Its business impact lies in reducing production costs, accelerating creation cycles and enabling large-scale personalization.