How is digitalization transforming insurance brokerage and distribution networks?
Digitalization is significantly reshaping insurance brokerage and distribution networks by automating parts of the customer journey, enabling easier product comparison and reducing acquisition costs. Brokers and agents are shifting toward hybrid models combining human advisory services with digital tools (CRM systems, online subscription platforms, insurer APIs). This evolution drives market consolidation, increases competition from digital platforms and raises the importance of data-driven sales performance.