Which indicators should be tracked to evaluate the potential of a video streaming platform?
A video streaming report analyzes subscriber growth, churn rate, average revenue per user (ARPU), customer acquisition cost, content investment, viewing time, advertising revenue, the mix between SVOD, AVOD and hybrid models, content licensing rights and competitive intensity. These indicators help investors, platforms, content producers, broadcasters and advertisers assess profitability, user retention and long-term market growth potential.