Which indicators should be analyzed to assess the business tourism and MICE market?
Analysis should cover corporate travel spending, the number of congresses, trade shows and seminars, conference venue and hotel occupancy rates, event seasonality, spending per attendee, international visitor flows, group bookings and the attractiveness of MICE destinations. Sectorious reports help event organizers, destinations, venue operators, hotel groups, investors and service providers identify the most promising markets and the key drivers of future growth.